Brenna McGowan '19

Associate, Client Strategy at Nielsen

Brenna McGowan graduated from Quinnipiac in 2019 as a double major in Advertising and Marketing. While in college, Brenna completed two internships, one at Nielsen (where she was offered a job upon graduation and is currently work now) in NYC and one at a small Marketing Research company called Touchstone Research in Branford, CT.  During her internship at Touchstone, she assisted the project directors on the quantitative research team in analyzing, testing and programming questionnaires focused on children and TV shows for clients including Disney and Nickelodeon.  In her current position at Nielsen, she is part of the Client Strategy team under the Nielsen Marketing Cloud. Brenna works directly with clients and/or their agencies to provide premier data as well as collect and store 1st party data for use in campaign success measurement. Working in the data analytics field is a lot of rolling with the punches as technology is rapidly changing, but it has allowed her to learn and continue to grow her career.

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